Custom-coded WordPress sites that are fast, scalable, and future-ready. No page builders. No bloat. Just clean code built for performance.
I’m Alison Iddings, a WordPress developer who builds custom themes from scratch for enterprise marketing teams. If your site is slow, hard to maintain, or built on Elementor or Divi, I can help you migrate to a custom solution that actually performs.
Custom WordPress development
gives you complete control, superior performance, and a foundation that scales with your business.
Built for Performance, Designed for Growth
Custom WordPress themes are coded from scratch using PHP, HTML, SCSS, JavaScript, JSON, and AJAX—no page builders, no Gutenberg blocks, no unnecessary bloat. Just clean, efficient code optimized for your specific business needs. Custom WordPress development isn’t just about speed—it’s about building a foundation that empowers your marketing team to move faster, test ideas quickly, and scale without technical limitations.
Superior Performance
Lightning-Fast Load Times – Custom themes load in under 2 seconds compared to 4-6 seconds for page builder sites. Better performance means better SEO rankings, lower bounce rates, and higher conversions.
Key Metrics:
- LCP < 2.5 seconds
- Perfect Core Web Vitals scores
- 95+ Lighthouse scores
Complete Flexibility
Built Exactly for Your Needs – No limitations, no workarounds, no “that’s not possible with this builder.” Custom development means every feature is built specifically for your marketing team’s workflow.
Key Benefits:
- Custom post types for your content
- API integrations with your tools
- Unique layouts and functionality
- Complete design freedom
Future-Proof Foundation
Scalable & Maintainable – Clean code architecture makes updates easy and new features straightforward to add. No technical debt, no plugin conflicts, no proprietary lock-in.
Key Benefits:
- Easy to maintain and update
- Scales as you grow
- Better security
- Lower long-term costs
Why Marketing Teams Choose Alison Iddings
Working with Alison was a breath of fresh air. She explained everything in plain English, never talked down to us, and delivered a beautiful, accessible website that our entire team can easily update. The accessibility compliance was especially important to us, and she nailed it.
Jennifer K., Operations Manager
We needed a developer who could handle complex API integrations and build a site that could scale with our growth. Alison delivered beyond our expectations. Zero downtime during migration, all integrations working perfectly, and our site now handles 10x the traffic without issues.
David L., CTO
Alison transformed our website from a slow, clunky Elementor site to a lightning-fast custom WordPress theme. Load time went from 6 seconds to under 2 seconds. Our organic traffic increased 52% in six months. She’s technically brilliant, communicates clearly, and delivered exactly what she promised.
Sarah M., Marketing Director
Custom Development That Performs
Hand-coded themes built for speed, SEO, and accessibility. No page builders, no bloat.
How I Help Enterprise Marketing Teams
I specialize in four core areas that enterprise marketing teams need most: custom development, technical SEO, performance optimization, and AI-ready architecture.
Custom WordPress Development
Custom themes built from scratch without page builders. Fast, scalable, and built exactly for your needs.
Key Deliverables:
- Custom theme architecture
- API integrations
- Migration from page builders
- Ongoing maintenance
Site Performance Optimization
Optimize your WordPress site for maximum speed, perfect Core Web Vitals, and superior user experience.
Key Deliverables:
- Performance audits
- Core Web Vitals fixes
- Database optimization
- Ongoing monitoring
AI-Ready Website Architecture
Optimize your site for AI-powered search engines like ChatGPT, Perplexity, and Google SGE.
Key Deliverables:
- Semantic HTML structure
- Schema markup optimization
- Content formatting for LLMs
- Entity optimization
Ready to Transform Your WordPress Site?
Let’s discuss your project. Schedule a free 30-minute discovery call to explore how custom WordPress development can help your marketing team move faster, rank higher, and convert better.
What to Expect:
- Review your current site challenges
- Discuss your business goals and requirements
- Explore custom development solutions
- Get a project timeline and pricing estimate
- No pressure, no obligation
Frequently Asked Questions
What is custom WordPress development?
Custom WordPress development means building a WordPress theme from scratch using PHP, HTML, CSS, and JavaScript—without relying on page builders like Elementor, Divi, or Gutenberg blocks. Every line of code is written specifically for your business needs, resulting in faster load times, better SEO, complete customization, and easier long-term maintenance. This approach delivers superior performance, complete flexibility, and a scalable foundation for enterprise marketing teams.
Why choose custom WordPress over page builders?
How long does a custom WordPress project take?
How much does custom WordPress development cost?
Can you migrate my site from Elementor or Divi to a custom theme?
Do you work with clients outside of Raleigh, NC?
What’s included in ongoing maintenance?
How do you ensure my site will be fast?
